Stop Looking at Portfolios: 3 Questions That Actually Matter

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2025-11-25 04:36:36

Here is a hard truth: a beautiful portfolio is a lie. It is not an intentional, malicious lie, but it is a lie of omission. It is a curated highlight reel. It is the one perfect, magical, golden-hour shot from 50 different weddings. It is a marketing tool. And it is the single biggest trap couples fall into. It proves a photographer can take a good photo, not that they can take your good photos...

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