Creating Utility-Driven Fan Tokens for Modern Sports Fans

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2026-04-18 11:10:37

Sports organizations have spent the last decade trying to solve the same problem in new ways: how do you keep supporters engaged between fixtures, across borders, and beyond the limits of ticketing, TV, and merchandise? Fan tokens emerged as one answer, but the early wave often leaned too heavily on novelty. Many clubs treated the token itself as the product. That was the wrong emphasis. The...

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