Energy Drinks Market Analysis Emphasizing Lifestyle Branding and Consumer Engagement
Branding and Identity in Lifestyle-Oriented Energy Drinks As the market matures, the way energy products are marketed has shifted from a focus on extreme sports and high-intensity activities to a more nuanced integration with daily life. In the energy drinks market, this has led to the emergence of "lifestyle" brands that target specific demographics based on their interests, values, and...
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