CATI: Turning Telephone Conversations into Reliable Research

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2026-01-28 07:45:35

Even in a world where people are always connected online, the customer’s voice still matters. When you need structured, dependable feedback without meeting respondents in person CATI (Computer-Assisted Telephone Interviewing) remains a widely used and effective approach for structured telephone research. CATI combines trained interviewers with computer-guided questionnaires...

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