The Science of Glow: Actives, Evidence, and Everyday Use
Premiumization is accelerating, but it’s anchored to proof, not prestige alone. British consumers are leaning into lab-led stories: stability-tested vitamin C, retinaldehyde with anti-irritation systems, peptide blends with documented endpoints, and filters that balance UVA/UVB coverage with pleasant daily wear. Packaging and price must now justify themselves through repeatable results,...
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