The "Infinity" Model: Why a Holistic Digital Agency is Better Than a Niche Specialist
In the past, a business might have hired a "specialist" for every need. They had an SEO "guru," a separate "social media manager," a "Google Ads guy," and a "web designer." On paper, this "best-in-class" approach sounds smart. In reality, it is a recipe for disaster. This "silo" model is inefficient, expensive, and creates a disconnected brand. The SEO guy is fighting the web designer over site...
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