alexandrawilsn

alexandrawilsn

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Athlete Amateur
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Basketball

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alexandrawilsn added blog Other
2026-04-18 11:10:37

Creating Utility-Driven Fan Tokens for Modern Sports Fans
Sports organizations have spent the last decade trying to solve the same problem in new ways: how do you keep supporters engaged between fixtures, across borders, and beyond the limits of ticketing, TV, and merchandise? Fan tokens emerged as one answer, but the early wave often leaned too heavily on novelty. Many clubs treated the token itself as the product. That was the wrong emphasis. The...

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alexandrawilsn updated the profile picture
2026-04-18 10:55:04

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