“According to a new report published by Introspective Market Research, titled, Embedded Analytics Market by Component, Deployment, and End-User Industry, The Global Embedded Analytics Market Size Was Valued at USD 21.37 Billion in 2024 and is Projected to Reach USD 80.39 Billion by 2032, Growing at a CAGR of 18.5%.”

2. Introduction / Market Overview

The Global Embedded Analytics Market is witnessing strong growth as enterprises increasingly integrate analytics capabilities directly into their business applications. Embedded analytics enables organizations to gain real-time insights within workflows, eliminating the need for separate data analysis platforms. This seamless integration improves decision-making speed, enhances user experience, and drives operational efficiency across industries.

Unlike traditional standalone analytics tools, embedded analytics provides contextual intelligence directly in applications such as ERP, CRM, and HR systems. It empowers non-technical users to access dashboards, visualize data, and make data-driven decisions without additional training. The growing focus on democratizing data and enabling self-service analytics is fueling demand for embedded solutions.

With rising adoption across industries including BFSI, retail, healthcare, manufacturing, and IT & telecom, the embedded analytics market is positioned to play a central role in advancing digital transformation strategies worldwide. Organizations are leveraging these tools to improve customer engagement, streamline operations, and create competitive advantages.

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3. Market Segmentation

The Embedded Analytics Market is segmented into Segment A, Segment B, and Segment C.

• By Segment A, the market is categorized into (Software, Services).
• By Segment B, the market is categorized into (On-Premise, Cloud).
• By Segment C, the market is categorized into (BFSI, Retail, Healthcare, IT & Telecom, Manufacturing, Others).

4. Growth Driver

One of the key growth drivers of the Embedded Analytics Market is the rising demand for real-time decision-making in business processes. In today’s competitive environment, enterprises require immediate insights to respond quickly to changing customer preferences and market conditions. Embedded analytics integrates seamlessly into operational systems, ensuring users have access to data at the point of action. This improves productivity, enhances agility, and reduces reliance on data specialists. With organizations prioritizing speed and accuracy in decision-making, the adoption of embedded analytics continues to accelerate globally.

5. Market Opportunity

A major opportunity in the Embedded Analytics Market lies in the integration with artificial intelligence (AI) and machine learning (ML). The fusion of embedded analytics with AI/ML enables predictive and prescriptive insights directly within applications, allowing businesses to not only understand historical trends but also forecast future outcomes. This is particularly valuable in sectors like healthcare for patient care optimization, retail for personalized recommendations, and finance for risk management. As enterprises increasingly shift toward proactive and intelligent analytics, solution providers integrating AI-driven capabilities into embedded platforms are set to gain substantial growth opportunities.

6. Detailed Segmentation

Embedded Analytics Market, Segmentation

The Embedded Analytics Market is segmented on the basis of Segment A, Segment B, and Segment C.

Segment A
The Segment A market is classified into Software and Services. Among these, the Software sub-segment accounted for the highest market share in 2024. Software solutions are the backbone of embedded analytics, providing interactive dashboards, data visualization, and advanced analytics capabilities within business applications. Growing demand for self-service analytics, along with the need for customizable and scalable platforms, has fueled the adoption of software solutions. Vendors are increasingly offering AI-powered embedded software, further enhancing decision-making processes and driving significant growth in this segment.

Segment B
The Segment B market is classified into On-Premise and Cloud. Among these, the Cloud sub-segment accounted for the highest market share in 2024. Organizations are rapidly shifting toward cloud-based deployment due to its scalability, flexibility, and cost-effectiveness. Cloud-based embedded analytics platforms allow businesses to access insights from anywhere, support large-scale data integration, and reduce infrastructure costs. With growing digital transformation and adoption of SaaS applications, the cloud sub-segment is expected to maintain its dominance throughout the forecast period.

7. Some of The Leading/Active Market Players Are-

• Microsoft Corporation (United States)
• IBM Corporation (United States)
• SAP SE (Germany)
• Oracle Corporation (United States)
• SAS Institute Inc. (United States)
• Tableau Software (United States)
• MicroStrategy Incorporated (United States)
• QlikTech International AB (Sweden)
• Sisense Inc. (United States)
• TIBCO Software Inc. (United States)
• Yellowfin International Pty Ltd (Australia)
• Zoho Corporation Pvt. Ltd. (India)
• Infor Inc. (United States)
• Birst Inc. (United States)
• Logi Analytics (United States)
  and other active players.

8. Key Industry Developments

• News 1: In February 2024, Microsoft expanded its embedded analytics capabilities in Power BI to integrate seamlessly with Microsoft Dynamics 365 applications. This update allows businesses to access deeper insights directly within enterprise workflows, enhancing productivity and user adoption of analytics.
• News 2: In June 2024, SAP launched new AI-driven embedded analytics features within SAP S/4HANA Cloud. These enhancements enable predictive modeling and automated reporting, offering enterprises improved agility in financial planning and supply chain optimization. This development underscores SAP’s focus on delivering intelligent, integrated analytics solutions.

9. Key Findings of the Study

• Software led Segment A adoption in 2024.
• Cloud deployment dominated Segment B.
• BFSI, healthcare, and retail are key end-user industries.
• North America remains the largest regional market.
• AI integration offers the biggest future opportunity.