IMARC Group has recently released a new research study titled “South Korea Dietary Supplements Market Size, Share, Trends and Forecast by Product Type, Form, Distribution Channel, Application, End Use, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

 South Korea Dietary Supplements Market Overview

The South Korea dietary supplements market size reached USD 4,395.75 Million in 2024. It is forecasted to grow to USD 7,147.55 Million by 2033, exhibiting a CAGR of 5.55% during 2025-2033. Growth is driven by rising health consciousness, increased demand for products aiding older adults with age-related health issues and expanding online shopping activities. The market outlook is favorable due to these factors.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

South Korea Dietary Supplements Market Key Takeaways

• Current Market Size: USD 4,395.75 Million (2024)
• CAGR: 5.55%
• Forecast Period: 2025-2033
• Growth is fueled by increasing health consciousness among consumers seeking to improve immunity, energy, skin function, and overall well-being.
• The aging population drives demand for supplements targeting joint health, bone density, heart health, and cognitive function.
• Chronic diseases like hypertension, diabetes, and osteoarthritis promote supplement demand as part of health maintenance plans.
• Online platforms such as Naver, Kakao, and Coupang are key channels expanding market reach and enabling easy access.
• Brands are expanding product ranges, including Pulmuone Green Juice, which contains corosolic acid aiding blood sugar control.

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Market Growth Factors

The South Korea dietary supplements market is increasingly influenced by growing health consciousness across the population. Consumers are aware of the benefits of maintaining health through supplements containing vitamins, minerals, and other substances. This awareness extends to enhancing immunity, energy, skin function, and general wellness to prevent chronic diseases. The preventive healthcare trend encourages consumers to embed supplements into their lifestyles, stimulating offerings from local and global companies.

The aging demographic significantly propels market growth. Older adults in South Korea are actively seeking supplements to manage age-related health concerns like joint health, bone density, heart health, and cognitive functions. Such supplements assist them in maintaining independence and quality of life. The prevalence of chronic conditions such as hypertension, diabetes, and osteoarthritis further drives demand. South Korea’s healthcare system supports these trends by encouraging the use of supplements as part of comprehensive health maintenance plans.

Digitalization and the rise of e-commerce are rapidly reshaping the market landscape. Online platforms and mobile applications facilitate easy access to dietary supplements, making it convenient for consumers to purchase from home. The growing culture of online shopping, coupled with health forums and social media influencer endorsements, is influencing consumer buying behavior. Popular platforms like Naver, Kakao, and Coupang are essential for product discovery, prompting supplement brands to strengthen their digital presence.

Market Segmentation

Product Type Insights:

• Vitamin and Mineral Dietary Supplements: Includes supplements providing essential vitamins and minerals critical for health and wellness.
• Herbal Dietary Supplements: Comprise products sourced from herbs known for their therapeutic benefits.
• Protein Dietary Supplements: Cover supplements that provide protein to support muscle health and nutrition.
• Others: Include any other dietary supplements not classified under the above categories.

Form Insights:

• Tablets: Solid form supplements typically ingested orally.
• Capsules: Supplements encased in gelatin or other materials for easy swallowing.
• Powders: Supplement form which can be mixed with liquids for consumption.
• Liquids: Supplements available in liquid form for direct intake.
• Soft Gels: Gelatin-based capsule form that contains liquid supplements.
• Gel Caps: Capsule form like soft gels, designed for supplement delivery.

Distribution Channel Insights:

• Pharmacies and Drug Stores: Retail outlets specializing in health products.
• Supermarkets and Hypermarkets: Large retail stores offering a range of consumer goods.
• Online Channels: E-commerce platforms and mobile applications selling dietary supplements.
• Others: Include additional distribution avenues not specified elsewhere.

Application Insights:

• Additional Supplements: Products consumed to supplement daily nutrition.
• Medicinal Supplement: Supplements targeted for specific health conditions.
• Sports Nutrition: Supplements tailored for athletic performance and recovery.

End Use Insights:

• Infant: Supplements intended for babies.
• Children: Products designed specifically for children.
• Adults: Supplements targeted at the adult population.
• Pregnant Women: Supplements formulated for maternal health.
• Old-Aged: Products aimed at the elderly population to address age-related health issues.

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Regional Insights

The report identifies Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others as key regional markets. Notably, specific market share and CAGR statistics by region are not provided in the source. The South Korea dietary supplements market benefits from concentrated demand across these regions, reflecting the urban population density and health awareness.

Recent Developments & News

In 2025, Pulmuone Green Juice expanded its product range, offering a 130ml bottle containing 340mg of corosolic acid derived from Banaba leaf. This amount meets 100% of the daily recommended intake as stated by the Ministry of Food and Drug Safety (MFDS) and helps reduce blood sugar spikes post-meals. This development illustrates the active innovation within the market to meet consumer health needs.

Competitive Landscape

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

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