The NBA regular season always brings big stats. Players score points, win games, and put up strong numbers. But jersey sales tell a different story. They show which players fans really like and support. Buying a jersey is a personal choice. Fans pick players they truly believe in.For the 202526 season, the NBA shared its list of top-selling jerseys. The numbers come from NBA Store and Fanatics sales. This means it shows what fans actually spent money on. Some names on the list were expected. But there were also a few surprises. One big shock was Giannis Antetokounmpo missing the top 15 after ranking 11th last year.There was also a change at the top. Stephen Curry returned to the No. 1 spot, even after missing many games. At the same time, Luka Doncic dropped from first to second. LeBron James also moved down the list.Overall, the list includes a mix of legends, rising stars, and young players. It also shows how performance, injuries, and hype can affect what fans choose.MORE: Way-too-early mens NCAA top 25 for 2026-2715. LaMelo Ball Charlotte HornetsCharlotte Hornets guard LaMelo Ball (1) handles the ball against the New York Knicks during the second quarter at the Spectrum Center. Credit: Jim Dedmon-Imagn ImagesLaMelo Ball is still very popular with fans. His flashy moves and confidence attract young audiences. Even when the team struggles, people keep buying his jersey. That shows how strong his personal brand is.14. Cade Cunningham Detroit PistonsDetroit Pistons guard Cade Cunningham (2) shoots a jump shot defended by Charlotte Hornets forward Grant Williams (2) during the second half at Spectrum Center. Credit: Jim Dedmon-Imagn ImagesCade Cunningham appears on the list for the first time. This is a big moment in his career. Fans see him as the leader of Detroits rebuild. His improved play has helped boost his jersey sales.13. Devin Booker Phoenix SunsPhoenix Suns guard Devin Booker (1) against the Golden State Warriors at Mortgage Matchup Center. Credit: Mark J. Rebilas-Imagn ImagesDevin Booker moves up to No. 13 this season. He scored over 26 points per game. His scoring keeps him in the spotlight. He has now been in the top 15 for six straight years.12. Tyrese Maxey Philadelphia 76ersPhiladelphia 76ers guard Tyrese Maxey (0) reacts to his teams three pointer against the New Orleans Pelicans during the fourth quarter at Xfinity Mobile Arena. Credit: Bill Streicher-Imagn ImagesTyrese Maxey is becoming more popular each year. His speed and scoring make him exciting to watch. Fans enjoy his energy. His jersey sales show he is becoming a fan favorite quite fast.11. Kevin Durant Houston RocketsHouston Rockets forward Kevin Durant (7) looks up in the second half against the San Antonio Spurs at Frost Bank Center. Credit: Daniel Dunn-Imagn ImagesKevin Durant moves up from last season. He climbs from No. 13 to No. 11. Fans still love him after so many years. His jersey sales prove his lasting impact.10. Nikola Jokic Denver NuggetsDenver Nuggets center Nikola Jokic (15) complains to an official during a game against the Golden State Warriors in the third quarter at Chase Center. Credit: David Gonzales-Imagn ImagesNikola Jokic is one of the best players in the league. His playing style is unique but works well. His jersey sales are a bit lower than expected. Still, being in the top 10 shows strong fan respect.MORE: Best college basketball coaches to never win NCAA Tournament9. Cooper Flagg Dallas MavericksDuke Blue Devils forward Cooper Flagg (2) during the second half against the Auburn Tigers at Cameron Indoor Stadium. The Blue Devils won 84-78. Credit: Rob Kinnan-Imagn ImagesCooper Flagg is the only rookie on the list. That makes his ranking special. He came into the league with huge hype. Fans supported him right away, which is rare for a first-year player.8. Shai Gilgeous-Alexander Oklahoma City ThunderOklahoma City Thunder guard Shai Gilgeous-Alexander (2) reacts after a play against the Toronto Raptors during the second half at Paycom Center. Credit: Alonzo Adams-Imagn ImagesShai Gilgeous-Alexander won MVP but ranks eighth here. His game is smooth and effective. Fans respect his rise. Still, jersey sales show that performance and popularity dont always match.7. Jayson Tatum Boston CelticsBoston Celtics forward Jayson Tatum against the New York Knicks at Madison Square Garden. Mandatory Credit: Lucas Boland-Imagn ImagesJayson Tatum stays in the top 10 again. He is now one of the faces of the league. His teams success helps his popularity. Boston also sells a lot of team merchandise.6. Anthony Edwards Minnesota TimberwolvesMinnesota Timberwolves guard Anthony Edwards reacts after the Timberwolves were called for a foul against the Golden State Warriors. Mandatory Credit: Cary Edmondson-Imagn ImagesAnthony Edwards continues to rise as a star. His personality stands out. Fans enjoy his fearless playing style. His jersey sales show how fast he is growing in popularity.5. LeBron James Los Angeles LakersLos Angeles Lakers forward LeBron James (23) controls the ball against the Dallas Mavericks during the second half at American Airlines Center. Credit: Kevin Jairaj-Imagn ImagesLeBron James drops to fifth this season. That is unusual for him. He missed 20 games due to injury. His scoring also dipped. Still, being in the top five at 41 is impressive.4. Victor Wembanyama San Antonio SpursSan Antonio Spurs forward Victor Wembanyama (1) stretches before coming back into the game against the Miami Heat during the first half at Kaseya Center. Credit: Jim Rassol-Imagn ImagesVictor Wembanyama is already a global star. His unique skills attract a lot of attention. Fans are excited about his future. Being fourth this early shows his huge popularity.MORE: NBA players with highest number of All-Star appearances3. Jalen Brunson New York KnicksNew York Knicks guard Jalen Brunson (11) reacts after his three point basket against the Boston Celtics in the first quarter at TD Garden. Credit: David Butler II-Imagn ImagesJalen Brunson had a great season. He became the leader of the Knicks. New York fans strongly support him. The teams top merchandise sales also helped his jersey numbers.2. Luka Doncic Los Angeles LakersLos Angeles Lakers guard Luka Doncic reacts against the Indiana Pacers in the second half at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn ImagesLuka Doncic drops from No. 1 to No. 2. He is still one of the most popular players. His performances and move kept fans interested. He and LeBron are the only teammates on this list.1. Stephen Curry Golden State WarriorsGolden State Warriors guard Stephen Curry against the Detroit Pistons in at the Chase Center. Credit: Cary Edmondson-Imagn ImagesStephen Curry takes the top spot again. This is his sixth time doing it. He missed many games due to injury. Still, fans bought his jersey the most. His loyalty to one team also makes fans love him more.ConclusionThis years list shows that nothing is constant. Injuries played a big role. Team success also mattered. At the same time, star power still leads the way. Stephen Curry proves that impact goes beyond games played. New names like Cooper Flagg and Cade Cunningham show the future is coming fast.