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LIV Golf Announces Strategic Board Appointments and Expanded Strategy
LIV Golf, the global golf league blending world-class competition with entertainment and culture to grow the game worldwide, today announced new board appointments as the league focuses on securing long-term financial partners to support its transitionfrom a foundational launch phase to a diversified, multi-partner investment model.This strategic evolution, accelerated bythe leaguesrecord-breaking performance in 2026, includes theappointment of a newly established independent boardled by Gene Davis and Jon Zinman, seasoned experts with proven track records of navigating complex situations and unlocking value for global organizations, to guide the league through its next phase.Mr.DavisandMr.Zinman,working in lockstep withmanagement,arefocusedon institutionalizing the league and evaluating the rangeofstrategicopportunities that have emerged with the league's rise."LIV Golf has built something truly differentiated a globalleaguewith passionate fans, world-class talent, and demonstrated commercial momentum," saidGene Davis, Chairman of the IndependentDirectors Committee."The executive leadership team, along with Jon and I, see a clear opportunity to help the league formalize its structure, attract and secure long-term capital, and position the business for growthwhilecontinuing to promote the game across the world.We look forward to positioning LIV Golf for future success."LIV Golf's conviction in theTeamGolfmodel has never been stronger. The leaguehasbuilt a differentiated platform that is global by design, commercially vibrant, and structured to unlock untapped value across the sport. The 2026 season hasalready proven the demand for our product, with record-breaking engagement and a 100% increase in revenue year over year. LIV Golf isnowleveragingthis momentum to engage in constructive, forward-looking discussions with prospective global investors and partnerswho share itsvision for an inclusive and modernized game. For the league'sfans, players,and partners, thecommitment to world-class golf remains unchanged as this process unfolds.GeneDavisis theChairmanand Chief Executive Officer of PIRINATE Consulting Group, LLC, a privatelyheld consultingfirm specializing in turnaround management,merger and acquisition consulting,restructuring, and strategic advisory services for public andprivate business entities. Since foundingPRINATEin 1999, Mr. Davis hasserved in senior fiduciary and leadership roles across a broad range of industries,designing and implementing new strategic and tactical plans to enhance value and drive long-term growth, most frequently as Chairman of the Board or Chairman of key board committees. Representative engagements include,DeltaAirlines, Aero Mexico, Smurfit-Stone Container, Remington, InnerCity Broadcasting,Trump Resorts, Atlas Airlines, Phoenix Services,Sport Supply Group, and Granite Broadcasting, among many others. With decades of experience navigating complex transactionsandturnarounds,Mr. Davis is widely recognized asa leadingcorporate governance and strategic advisory professional.Jon Zinmanis the founder and managing member of JZ Advisors LLC, an independent strategic advisory firm serving companies across industry and life cycle, typically engaging at a time of transformation with a focus on maximizing the company's go-forward growth potential. Withnearly 20years of experience, Mr. Zinman'sbackground spans investment analysis focused on event-driven, process-intensive, and post-reorganization situations; board roles for companiesfacing transformational issues; and earlier work as a restructuring lawyer. Mr. Zinman currently sits on the boards ofAzul Airlines,Keenova, Makers Pride,Belkand Par Health. He brings deep leadership experience and a proven ability to maximize shareholder value, withexpertisein driving financial and operational transformation for companies navigating complex reorganizations. This piece is courtesy of Mike McAllister in partnership with LIV Golf.
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