SPORTS.YAHOO.COM
The World Cups in-demand tickets: are Scotland really more popular than England, USA and Argentina?
Scott McTominay has led Scotland to their first World Cup since 1998. Photograph: Andrew Milligan/PAIts no surprise that the most expensive World Cup resale tickets are for the final. But the next priciest is a group game between two nations who have never reached that stage.A ticket to the Colombia v Portugal group game in Miami on 27 June is the tournaments second-most expensive seat on the resale marketplace, with a cheapest asking price of $2,254 as of 17 May, according to TicketData.com, an analysis site.That is far less than the get-in price of $7,734 to the final, but more than the semi-finals in the Dallas area ($2,170) and Atlanta ($2,117). The second-costliest group game is presently Scotland v Brazil, also in Miami, with availability for $1,641. Demographics, geography, star power and the south Florida citys seductive reputation are combining to make Colombias clash with Portugal especially attractive.Its clearly the last time to see Ronaldo so people are excited about that, the Colombian population is significant there, and Miami has become kind of the party central for this event, says Jim McCarthy, a ticketing expert whose company, Impresario Strategic Growth Service, works with football clubs to grow their attendances. Also, its a good match. As group stage matches go there arent that many with two really good teams.Related: World Cup power rankings: France lead the way with Senegal and Japan in top 10It may seem unusual that leading European powers Spain, Germany, France and England are not the biggest draws, at least by this metric, which is a strong indicator of market dynamics set by supply and demand. But Fifas expansion of the tournament from 32 to 48 teams has diluted the group stage by mixing in more minnows and reducing the stakes, since eight third-place teams will progress in addition to the top two in each group.Theyre all priced with the presumption of very high demand for them and I think the reality is that with the group stage changing the way that it has, there are lots of games that were always going to require some real marketing and some real thought to get them sold, McCarthy says.So Colombias clash with Portugal stands out especially in a touristy city thats often dubbed the gateway to Latin America. Flights between Colombia and Miami are relatively affordable, and there are an estimated 1.8 million people of Colombian origin in the US, according to census data, including over 310,000 in the Miami area. There are an estimated 1.4 million people of Portuguese origin in the US, including more than 90,000 in Florida.Its also fair to assume that many Americans without a rooting interest are keen to see a match between two of the worlds best teams, especially if Cristiano Ronaldo is involved. With about 6.4 million residents, greater Miami is the eighth largest metropolitan area in the country. The city is home to a large number of wealthy people: nearly 15% of households are estimated to earn $200,000 or more according to census data. Another study puts the number of Miami millionaires at almost 39,000.While prices are astronomical across the board, the data suggests that group stage resale prices are falling as the tournament approaches: down 23% on average in the past 30 days, though essentially unchanged in the past week. The secondary market of course is a pretty good X-ray, down-deep, snapshot of what value people place on these tickets, McCarthy says.As you approach the last weeks before an event the tendency is downward in terms of ticket prices. Unless theres true scarcity, ticket prices dont tail up at the end, they tail downward, and sometimes they tail downward rapidly. So were going to see where things really are, which is kind of fascinating.Most expensive group games(Figures exclude Mexico and are the cheapest available single ticket resale price according to ticketdata.com as of Sunday 17 May)Colombia v PortugalCheapest resale price: $2,254Date and location: Saturday 27 June, Miami, 7.30pm local timeIts 34-year-old James Rodriguez against 41-year-old Cristiano Ronaldo. Its two of the globes best teams in a glitzy city. And as this is their third group game, its possible that everything could be on the line for one or both of these nations. Though since they will have already played DR Congo and Uzbekistan, and given the forgiving qualification format, its likely both will have advanced to the knockout rounds before kick-off.Scotland v BrazilCheapest resale price: $1,641Date and location: Wednesday 24 June, Miami, 6pm local timeFlorida has a large Brazilian population and Brazil hold eternal appeal for neutrals, no matter that they havent won the trophy since 2002 and have only gone beyond the quarter-finals on one occasion since (a 7-1 loss to Germany in the 2014 semis). The Tartan Army mobilises in numbers for big tournaments and rarity is also driving demand among Scottish fans given that this year is the teams first World Cup appearance since 1998.Brazil v MoroccoCheapest resale price: $1,383Date and location: Saturday 13 June, New York/New Jersey, 6pm local timeAnother metropolitan area with a significant number of Brazilians. As well as a lot of rich people habituated to paying exorbitant prices: premium tickets to Broadway shows can cost in excess of $1,200. This is also a helpful kick-off day and time for families and fans travelling long distances; even the 15 or so miles from Brooklyn can seem like a serious trek when trying to reach this venue. And facing the 2022 semi-finalists should prove a stiff challenge for Brazil.Argentina v AustriaCheapest resale price: $962Date and location: Monday 22 June, Dallas area, 12pm local timeThere are substantial Argentinian communities in Dallas and Houston and the centrally located Dallas area is convenient for many (as long as you arent hoping to take a train), with a major airport and well over 25 million people within day trip driving range. Since Austrias other two group games are among the cheapest, its fair to say that desire to see Lionel Messis reigning champions is whats fuelling the prices.USA v ParaguayCheapest resale price: $937Date and location: Friday 12 June, Los Angeles, 6pm local timeThe co-hosts kick off their campaign at glitzy Sofi Stadium, where theyll also face off against Turkey in their third group game. In-between they will meet Australia in Seattle. The US beat Paraguay 2-1 in a friendly last November, but this time its not only about the football. Likely driving up prices is the opening ceremony, which Fifa promises will be a high-energy spectacle that will bring the sound of the Fifa World Cup 2026 to life. That sound is not, in fact, the beep of payment machines registering transactions, but the music of stars including Katy Perry.Least expensiveCape Verde v Saudi ArabiaCheapest resale price: $156Date and location: Friday 26 June, Houston, 7pm local timeCape Verde has a population of about 525,000, and is the third-smallest nation by population ever to qualify for a World Cup after fellow debutants Curaao and Iceland (who made it in 2018). Theyre a good story, but their modest size implies a limited quantity of travelling fans. The US diaspora is thought to be roughly as large as the islands population, though its centred far from Texas in New England. Saudi Arabia dont lack rich fans but they are unlikely to attract many neutrals.Austria v JordanCheapest resale price: $180Date and location: Tuesday 16 June, San Francisco Bay area, 9pm local timeIts the World Cup debut for Jordan, an improving regional force who were runners-up to Qatar in the 2023 Asian Cup and are benefiting from the expansion to a 48-team format. Austria, often a tad underrated and underachieving, finished above France, the Netherlands and Poland in their group at Euro 2024 and play an energetic pressing brand of football under their influential veteran German coach, Ralf Rangnick. Neither country has a large population so are unlikely to attract crowds of traveling fans.Uzbekistan v DR CongoCheapest resale price: $180Date and location: Saturday 27 June, Atlanta, 7.30pm local timeItaly have missed out on the World Cup for the third time in a row but at least Uzbekistan are coached by the great Fabio Cannavaro, who captained the Azzurri to victory in 2006. They are making their World Cup debut 35 years after becoming an independent country and are also the first Central Asian team to qualify. DR Congo are back on the big stage for the first time since 1974 and impressively overcame Cameroon, Nigeria and Jamaica to reach this point.
0 Reacties 0 aandelen 65 Views 0 voorbeeld