ORCHARD PARK, NEW YORK - JANUARY 04: Keon Coleman #0 of the Buffalo Bills runs after the catch in the third quarter at Highmark Stadium on January 04, 2026 in Orchard Park, New York. (Photo by Timothy T Ludwig/Getty Images) | Getty ImagesThe Buffalo Bills are under a lot of scrutiny to perform and finally get to (and hopefully win) a Super Bowl during Joe Bradys first season as head coach after taking over for the fired Sean McDermott. One of the Bills under the most pressure to perform this year is third-year wide receiver Keon Coleman, who has shown flashes of his potential since being drafted with the first pick in the second round of the 2024 NFL Draft.Todays edition of Buffalo Rumblinks leads off by hearing from Coleman on why he is facing a make or break year with the Bills, and what steps Coleman is taking to shake off his issues and validate Buffalo taking him as the N0. 33 overall pick.Check out the stories about how Coleman knows he must perform on the field this year, and then let us know in the comments section how much confidence you have in Coleman to fulfill his potential.Keon Coleman facing make or break yearSince entering the league out of Florida State, Coleman has faced plenty of criticism during for his effort and for his maturity, being benched twice during his rookie season and once last year for being tardy. While he hasnt directly come out and said it, with his comments made after firing Sean McDermott, its certainly fair to question whether owner Terry Pegula believes that Buffalo squandered its high draft pick on Coleman in 2024.Colemans first two seasons in the NFL have been a roller coaster, as he has recorded 67 catches for 960 yards and eight touchdowns in 26 regular-season games with five catches for 68 yards and one touchdown in five playoff games.In Buffalos epic, come-from-behind win over the Baltimore Ravens in Week 1, Coleman dazzled with eight catches for 112 yards and a TDthen didnt surpass 50 receiving yards in a game the rest of the year. Coleman for his part vows the maturity and tardiness issues are a thing of the past, and he has been working with former Bill Stevie Johnson on improving his route-running and making himself into a reliable target for Josh Allen.Its time to put it all together, Coleman said. [Outside comments] I dont really care to hear them. Its time for me to just put it out there on the field.Coleman said that instead of feeling like hes competing for a spot on the 53-man roster and playing time, he understands that his job is solely up to me. For his part, Brady told ESPNs Alaina Getzenberg that Buffalos embattled wideout has enjoyed an outstanding offseason so far.[Colemans] in a really good place and thats nothing different than hes had in the past, Joe Brady said during Buffalos mandatory minicamp in June. You feel him coming off the football, you feel the stride, you feel his size Its the consistency and the routine and everything hes doing, but handling everything like a pro And a guy like Keon, hes positioned himself in a great place and just got to continue to build on that.How Bills WR Keon Coleman is preparing for his make-or-break season ESPN.com Buffalo Bills blogCan Keon Coleman take advantage of clean slate with Bills? Were about to find out Buffalo News (subscription required)Keon Coleman aware Year 3 is make or break for his opportunity with the Bills Buffalo News (subscription required)Bills WR Coleman calls this year make or break ESPN.com Buffalo Bills blogKeon Coleman is trying to move past criticism as roster pressure builds Democrat & ChronicleKeon Coleman Time To Put It All Together BuffaloBills.comBills WR Keon Coleman describes 2026 season as make or break for his future in Buffalo NFL.comBuffalo Bills WR Keon Coleman Receives Brutal 2026 Outlook Sports Illustrated Buffalo BillsEven more Bills newsExamining Buffalos inexperienced depth at offensive tackle behind starters Spencer Brown (pictured below) and Dion Dawkins. Plus, sizing up the competition to win the left guard job; a slimmed-down Dawkins will be protecting Josh Allens blindside; how new wide receiver DJ Moore is being counted on to fill an important role on offense; how Give 716 Day gave back to Western New York charities; and more!Depth behind Dion Dawkins, Spencer Brown at offensive tackle a concern for Bills Buffalo News (subscription required)Bills saved their offensive line core but one spot remains unsettled Democrat & ChronicleBuffalo Bills Dion Dawkins reveals his weight loss progress ahead of training camp newyorkupstate.comThe Bills believe DJ Moore can fill a role nobody has owned lately Democrat & ChronicleGive 716 Day 2026 raises more than $1.8 million for WNY charities BuffaloBills.comBuffalo Bills Radio Network announces 23 network affiliates beginning 2026 season BuffaloBills.comBuffalo Bills articles recently featured on Buffalo RumblingsBills offense should become pass-happy again under Joe Brady Buffalo RumblingsWill DJ Moore addition generate more unbalanced formations from Joe Brady in 2026? 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