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ESPN strikes media rights deal with International Dance League
Photo by Mpu Dinali / ESPN ImagesESPN is ready to boogie with professional dancing.On Monday,The Hollywood Reporterreported that ESPN has entered into a media rights agreement with the International Dance League (IDL), a professional dance competition that aims to bring a sporting-like structure to dance by creating teams, regular-season and post-season events, and a championship at the end of the season.The deal with ESPN will see IDL events appear sporadically on ESPN2 throughout the season, with other events being available for streaming on ESPN+. The first IDL broadcast on a linear network will be this Tuesday at 7 p.m. ET.Dance already has one of the most passionate fanbases in the world, Connor Lim, CEO and co-founder of IDL, told The Hollywood Reporter. They watch, they share, they show up, and the engagement on social proves that. This agreement provides a chance to show a broader sports audience that dance is both an art form and a legitimate sport, on a global scale.It does not appear as if most broadcasts will air live, as IDL moves from city to city across the globe, but all events will still air at 7 p.m. ET on ESPN2 when linear coverage is available. Disney will make the league available in other markets across the world on Disney+ and the ESPN app.The post ESPN strikes media rights deal with International Dance League appeared first on Awful Announcing.
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