Ohio State Buckeyes defensive lineman Beau Atkinson (14) celebrates a stop during the NCAA football game against the Minnesota Golden Gophers at Ohio Stadium in Columbus on Oct. 4, 2025. Credit: ImagnOhio State just announced its partnership with JPMorgan Chase and will place the banks logo on jerseys across all 36 varsity sports from the 2026-27 season.According to ESPN, the agreement is expected to generate nearly $17 million per year, making it one of the richest jersey patch deals in college sports to date. While the record-breaking deal represents a major financial win for the Buckeyes, it also sparked a heated debate among college football fans over the continued commercialization of the sport.Many fans questioned whether jersey sponsorships belong in college athletics.Didnt realize Ohio State was poor. Yikes. This is a bad look, one fan wrote on X.However, not everyone opposed the partnership.Ohio State Lands Historic Partnership With JPMorgan ChaseAthletic director Ross Bjork called JPMorgan Chase a natural partner with deep ties to Ohio and said the collaboration would create new opportunities for student-athletes while helping sustain the departments competitive success.JPMorganChase is a global brand with deep roots in Ohio, making them a natural partner that shares our commitment to innovation, excellence and long-term community impact, he said. Together, we have built a comprehensive and historic partnership that reflects the strong commercial strength of the Ohio State Athletics identity and the broader college athletics landscape. This relationship creates meaningful opportunities for our student-athletes that support the sustained excellence and competitiveness of our athletic programs, while honoring the tradition and values of Ohio State.Ohio State leads the way in college athletics, and were proud to support the student-athletes and fans who power that tradition, said Chase CEO Jennifer Roberts. From financial education and resources for student-athletes to exclusive fan experiences and gameday offers, this partnership brings Chases unique capabilities to the Ohio State community-on campus, in the stands and beyond.The Buckeyes signed a 15-year deal with Nike apparel in 2016. Combined with the new Chase partnership, the team will now generate close to $34 million annually from those two agreements alone.Whether fans embrace the jersey patch or not, Ohio State has positioned itself at the forefront of the new era, with one of the biggest partnerships in college sports.Also Read:Josh Pate Points Out Major Concerns With Lane Kiffins LSU After Transfer Portal OverhaulReally Good Football Team: Despite Being Former LSU HC, Brian Kelly Believes Another Program Will Top SECCollege Sports Network has you covered with the latest news, analysis, insights, and trending stories in tennis, college football, mens college basketball, womens college basketball, and college baseball!