Ultimate Fighting Championship CEO DanaWhite's response to a question during the UFC Belgrade press conference sparked criticism from fansonline.The exchange quickly circulated online, drawing responses fromfans, many of whom slammed White for his answer when asked whichfight hes most interested in on the card.Dana White faces fan backlash after UFC Belgrade mediaexchangeWhen White was asked which fight on the upcoming Fight Night cardhes most looking forward to ahead of the promotions debut inSerbia, the UFC head honcho snapped at the reporter.That is a sh*tty question, my friend, White replied. I just wanta few holy sh*t moments, so hopefully we get a few of those.Some fans interpreted White's response as further evidence thathes no longer as engaged with MMA amidst his growing involvementin other ventures.I wish a reporter would flat out ask him why he doesnt care aboutthe UFC anymore, one user wrote in response to Whites answer.Not sure why he hated the question about his product. Hes puttingon a card in Serbia and should be promoting the fighters, arena,city, and building some excitement. Horrible answer, another usercommented.UFC Belgrade features several key matchups White couldve chosen toput the spotlight on, including Uros Medicshomecoming against DanielRodriguez in the main event and former champion JanBlachowicz looking to return to winning ways against theundefeated NavajoStirling.The reporter asked Dana Whitewhich fight he's most excited for at UFC Serbia... and he couldn'tgive an answer. (Via @ufc )pic.twitter.com/mkt6J0HKWPRed Corner MMA (@RedCorner_MMA) July 30, 2026