Los Angeles, CA - April 11: Bellator president Scott Coker during a press conference for Bellator 279 at the Grammy Museum at LA Live in Los Angeles, Monday April 11, 2022. (Photo by Hans Gutknecht/MediaNews Group/Los Angeles Daily News via Getty Images) | MediaNews Group via Getty ImagesFormer Strikeforce CEO Scott Coker, who went on to run Bellator MMA before the PFL debacle back in late 2023, is launching a new mixed martial arts (MMA) promotion in early 2027, though specific details (including a name and potential streaming partner) have yet to be revealed. Perhaps that information will become available when Coker and Co. host their brand launch event on Sept. 14 in New York City.Cokers leadership team includes Kevin Kay, Chief Content Officer (Paramount Network, Spike TV), Tom Fox, Chief Operating Officer (Gatorade, NBA Properties, Arsenal), Rich Chou, Executive Vice President, Athlete Relations (Strikeforce, Bellator MMA), and Chris DeBlasio, Executive Vice President, Global Head of Communications (Showtime Sports), among others.Have a look:Here we go pic.twitter.com/e5YEkDH3mX MMA Mania (@mmamania) August 14, 2026Ill be there on behalf of MMAmania.com (because I never turn down free food or drinks).I feel like theres a little bit of a funk in the MMA space right now, Coker told Yahoo Sports. And I dont know what it is, but I just feel its got a funk to it right now. So, you know, lets go stir it up. The thing with MVP, their show, theyre stirring it up. It gets people excited. It gets people to root for somebody. And then were gonna do the same. People are gonna root for us too, and were gonna go stir it up.Coker will need a roster that shares his vision and right now, the pickings are slim.